You should work here.
You should wear these clothes.
You should hang out with these people.
You should look this way.
Your hair should look like this.
You shouldn't wear those sandals.
You shouldn't have those tattoos.
You shouldn't be so loud.
You shouldn't wear those hiking shorts all the time.
You should be prettier.
You shouldn't care so much.
You should be this way.
Should, should, should, should...
Well, guess what, I'm not.
Thanks for continuing to call society out on their crap.
Thanks for letting me know I'm not alone and empowering all of us to be who we are, embrace it, and support each other's journeys.
And thanks for being a company I can truly believe it!
A Force of Nature
Jacob is a fly fishing guide with a passion for conservation and brook trout. He is an accomplished rod builder and restorationist.
Jillian is an outdoor photographer and blogger, using her voice for Public Lands and Cold Water Conservation. She specializes in trying to out fish jacob whenever she puts the camera down.